Team
Team
Team
Our Team
Our greatest asset is our team of dedicated consultants,
who bring a wealth of expertise and passion to every project
Our greatest asset is our team of dedicated consultants, who bring a wealth of expertise and passion to every project
Founder & CEO
Founder & CEO
Founder & CEO
Park Byung Jun
Introduction
With over 20 years of experience in automotive design and UX, he's driven innovation through projects leveraging VR technology. Possess global capabilities (e.g., experience working at a U.S. design center)
Awards
Awards from international competitions related to automotive color/materials and academic conferences in related fields
Korea Color Award Grand Prize: Kia Forte (2009), Kia Carens (2011), Kia Stinger (2019)
China Color Award Excellence Award: Kia Stinger (2019) - Hyundai Motor Company
Technology Research Institute Academic Conference Paper Encouragement Award (2011): Automotive Interior Lighting Quality Evaluation Standards
2024 Korea Leading Startup Awards (XR Category)
Careers
From luxurious en-suites to practical family bathrooms, Refit delivers beautifully designed spaces that combine style with functionality. We handle everything from tiling and fixtures to plumbing and lighting, ensuring a high-quality finish that enhances both comfort and aesthetics.
Beyond R Co., Ltd. CEO
Vice President of Studio V2V
Head of Concept Development, Product UX Strategy Team, Hyundai Motor Company
Senior Resident Representative, Kia America Design Center
Introduction
With over 20 years of experience in automotive design and UX, he's driven innovation through projects leveraging VR technology. Possess global capabilities (e.g., experience working at a U.S. design center)
Awards
Awards from international competitions related to automotive color/materials and academic conferences in related fields
Korea Color Award Grand Prize: Kia Forte (2009), Kia Carens (2011), Kia Stinger (2019)
China Color Award Excellence Award: Kia Stinger (2019) - Hyundai Motor Company
Technology Research Institute Academic Conference Paper Encouragement Award (2011): Automotive Interior Lighting Quality Evaluation Standards
2024 Korea Leading Startup Awards (XR Category)
Careers
From luxurious en-suites to practical family bathrooms, Refit delivers beautifully designed spaces that combine style with functionality. We handle everything from tiling and fixtures to plumbing and lighting, ensuring a high-quality finish that enhances both comfort and aesthetics.
Beyond R Co., Ltd. CEO
Vice President of Studio V2V
Head of Concept Development, Product UX Strategy Team, Hyundai Motor Company
Senior Resident Representative, Kia America Design Center
Introduction
With over 20 years of experience in automotive design and UX, he's driven innovation through projects leveraging VR technology. Possess global capabilities (e.g., experience working at a U.S. design center)
Awards
Awards from international competitions related to automotive color/materials and academic conferences in related fields
Korea Color Award Grand Prize: Kia Forte (2009), Kia Carens (2011), Kia Stinger (2019)
China Color Award Excellence Award: Kia Stinger (2019) - Hyundai Motor Company
Technology Research Institute Academic Conference Paper Encouragement Award (2011): Automotive Interior Lighting Quality Evaluation Standards
2024 Korea Leading Startup Awards (XR Category)
Careers
From luxurious en-suites to practical family bathrooms, Refit delivers beautifully designed spaces that combine style with functionality. We handle everything from tiling and fixtures to plumbing and lighting, ensuring a high-quality finish that enhances both comfort and aesthetics.
Beyond R Co., Ltd. CEO
Vice President of Studio V2V
Head of Concept Development, Product UX Strategy Team, Hyundai Motor Company
Senior Resident Representative, Kia America Design Center
Our Team
Our Team
Our Team
The leadership team shaping
our vision with the CEO
The leadership team shaping
our vision with the CEO
The leadership team shaping
our vision with the CEO
Mok Minseok
COO
Expert in business strategy and global operations with broad practical-to-executive experience
Byond R Co., Ltd. Business/Operations General Manager
Professional Manager (IMM Inv. PE Portfolio Company)
Hyundai Motor Group Planning and Coordination Office
POSCO Corporation / LX International (formerly LG International) / Samjung KPMG
Mok Minseok
COO
Expert in business strategy and global operations with broad practical-to-executive experience
Byond R Co., Ltd. Business/Operations General Manager
Professional Manager (IMM Inv. PE Portfolio Company)
Hyundai Motor Group Planning and Coordination Office
POSCO Corporation / LX International (formerly LG International) / Samjung KPMG
Mok Minseok
COO
Expert in business strategy and global operations with broad practical-to-executive experience
Byond R Co., Ltd. Business/Operations General Manager
Professional Manager (IMM Inv. PE Portfolio Company)
Hyundai Motor Group Planning and Coordination Office
POSCO Corporation / LX International (formerly LG International) / Samjung KPMG
William Sohn
CMO
A professional with extensive experience in marketing Byond R US Head of Corporate Affairs
President and Head of Marketing, Byond R, Inc. USA
MNH Enterprise General Manager
Trinity Golf Management Director
Beverly Hills Associates Paralegal Assistant
William Sohn
CMO
A professional with extensive experience in marketing Byond R US Head of Corporate Affairs
President and Head of Marketing, Byond R, Inc. USA
MNH Enterprise General Manager
Trinity Golf Management Director
Beverly Hills Associates Paralegal Assistant
William Sohn
CMO
A professional with extensive experience in marketing Byond R US Head of Corporate Affairs
President and Head of Marketing, Byond R, Inc. USA
MNH Enterprise General Manager
Trinity Golf Management Director
Beverly Hills Associates Paralegal Assistant
Hak Yeom
PO
Automotive designer, UX specialist Byond R US Corporation Product Development Lead
Director of Products, Byond R, Inc.
Hyundai Motor Company Technology Research Center Exterior Designer
UX Designer, Toyota Motor Corporation of America
PM in charge of Neosem US Corporation
Hak Yeom
PO
Automotive designer, UX specialist Byond R US Corporation Product Development Lead
Director of Products, Byond R, Inc.
Hyundai Motor Company Technology Research Center Exterior Designer
UX Designer, Toyota Motor Corporation of America
PM in charge of Neosem US Corporation
Hak Yeom
PO
Automotive designer, UX specialist Byond R US Corporation Product Development Lead
Director of Products, Byond R, Inc.
Hyundai Motor Company Technology Research Center Exterior Designer
UX Designer, Toyota Motor Corporation of America
PM in charge of Neosem US Corporation
Byond R Inc.
23000 w 6th st ste 209 Los Angeles, CA 90020
sales@byond-r.com | (213) 249-1905
© 2025 Byond R lnc. All rights reserved
Byond R Inc.
23000 w 6th st ste 209 Los Angeles, CA 90020
sales@byond-r.com | (213) 249-1905
© 2025 Byond R lnc. All rights reserved
Byond R Inc.
23000 w 6th st ste 209 Los Angeles, CA 90020
sales@byond-r.com | (213) 249-1905
© 2025 Byond R lnc. All rights reserved